Meet the Team
Wendy Levins
It all started years ago, as a young mother of two. My goal was to bring my children to work with me. Haven’t baked a day in my life prior to opening a bakery. Someone came in asking for kiffles; I had asked my mother for her recipe that I grew up enjoying.
One thing led to another and kiffles became my career. It has provided me with the ability to accomplish my main goal; bringing my children to work. I would’ve never thought that one order would lead to millions. After 20 plus years of business and 4 generations later we’ve officially outgrown our small facility and are now in the future of automation; still keeping the last step of our process hand rolled with love and laughter.
Karen Moffitt
Food and family are deeply intertwined in my Armenian heritage. Driven by my passion to make nostalgic, delicious baked goods accessible to everyone, I have spent years perfecting my craft. Starting with great ingredients and refining processes, I’ve created extraordinary treats that offer a fresh take on tradition, with positive feedback confirming the success of each creation.
As a single parent of four, family is precious to me, and baking became my way to express gratitude, appreciation, and kindness. Spreading positivity through sweet treats is my motivation. Engaging with the community through teaching and mentoring, and providing staff a space to learn and grow, is incredibly fulfilling and ensures ongoing education for me as a leader.
Scott Woodrow
I live in Bucks County, Pennsylvania, with my wife Laura and our two sons. I graduated from Kutztown University in 1988 with a BS in Business Administration and Marketing. Over 30 years, I've worked in the solid waste and recycling industry, including co-founding Sustainable Waste Solutions (SWS) in 2004, a landfill-free waste company serving Fortune 500 clients. SWS was acquired by Waste Management in 2018, and I stayed to manage the transition until 2022. Now, I am excited to help grow Aunt Wendy’s with my business partners.
Jim Dietrich
With 24 years of experience in the real estate business, Jim is a seasoned professional who has honed his skills in negotiation, market analysis, and client relations. As a lifelong entrepreneur, he has consistently demonstrated a knack for identifying opportunities and driving growth. Jim is passionate about leveraging his extensive industry knowledge to take Aunt Wendy's to the next level, ensuring continued success and innovation.
Robert M. Curran
Robert M. Curran, with extensive experience in the food industry, has held key executive roles at H.J. Heinz Company. As COO of Heinz Bakery Products, he managed a $300 million business, supplying Subway, Dunkin' Donuts, and various supermarket bakery items. In his roles as VP of North American Manufacturing and VP of Technical Services, he oversaw 15 manufacturing facilities and led product development, quality assurance, and regulatory affairs for brands like Weight Watchers and Ore-Ida.
Notably, he developed iconic products such as Grey Poupon and A1 Steak Sauce, and created a proprietary process to scale new products from the lab to high-speed manufacturing. Robert holds a B.S. in Food Science & Technology from Virginia Polytechnic Institute.
